Change the world.
The idea for Wakey was born one day in May 2017, during a weekend on the Côte d'Azur: at the time, I was a beauty editor in Paris and in the midst of a transition to a more responsible mode of consumption. It was super complicated to find natural and vegan cosmetics, especially in Nice! The desire to open an ecological cosmetics shop then took over: I wanted to offer people organic and ethical beauty products to allow everyone to consume differently... And thus change the world, one small step at a time. !
Over time, Wakey's green criteria have been affirmed: everything is now made in France and more emphasis is placed on bulk cosmetics and the deposit for bottles, in order to move towards a zero bathroom. -waste !
Meganne, Wakey-Cheffe